Designed to get your brand online
SEO…
HOw it Works?
Search Engine Optimization is the process of improving the visibility of a website in the organic results of different search engines. Often referred to as SEO.
HOW IT WORKS
It’s no surprise that when you try to productize something as complex as SEO, there are always going to be some questions… This page explains a bit about SEO, what you can expect, and what sort of commitment we need from you (The Client).
If you have questions about our onboarding process, details for the specific part of our delivery can be found here.
As mentioned on our SEO Packages page, there is no long-term contract for any website, all we ask is that you try to commit for at least 3 months so that we can start to demonstrate some solid results for you before moving on to a different technique.
The 3 Pathways to SEO
1. Content Pathway
The content pathway is the pathway where we have the most communication with you as the client – this is due to the planning and delivery phases of our content pathway.
The pathway works on the following monthly cycle:
- Week 1: Planner Created, Delivered, and Approved
- Weeks 2-3: Content confirmed, researched and written
- Week 4: Content Proofed and Delivered
Our “Planner” document is a Google Doc that provides somewhere between 8 and 10 possible content ideas for your client, based on your keyword research and the authority score of the website.
Each month we will generate around 2,500 words on this pathway (+/- 10%). We therefore ask you to choose either 1 long (around 2,500 words), two medium (around 1,250 words each) or 4 short (around 650 words each) ideas from the content planner and submit them back to us via our project management system. You can also flag if you like the other ideas (so they’ll roll on to next month) or if you don’t like them and they will be removed.
Once we have received these back from you, our copywriting team will get to work actually writing the content. These will be delivered as they are produced (so you may well receive your first article well ahead of week 4). Once the copywriting team are done with them, our Content pathway QA team will also proofread them for consistency and will supply them back to you as a Google Doc with the Meta Information and appropriate (royalty-free stock) imagery.
If you have any tweaks or changes, please just let us know.
Once each piece is approved, we’ll even upload it as a draft directly to your website – and I we will schedule and publish it!
2. On-Page Pathway
Our On-Page Pathway takes care of all the technical and on-page optimizations you may need for your website.
Through the onboarding process, we will have generated you a technical audit (SEO Healthcheck) Report. If you subscribe to the on-page pathway, our team will start to actively address these technical issues in priority order, unless we receive any other specific priority requests or instructions from you.
The Pathway includes 5 hours of optimization time per month within the pathway fee. Generally, most sites spend the first 1-2 months focusing on technical SEO fixes and improvements before moving on to more in-depth copy optimization or other site-specific needs.
Each month, we will create a “hit list” of the tasks that will be addressed for you and you will be able to monitor their status through your dashboard. If we need any other information from you then we’ll reach out directly.
As well as completing all the technical aspects, this pathway can also be used to optimize copy that already exists on the website. Maybe you (the client) writes the copy yourself, then we can go and make sure that the keyword placement is right, that any internal linking is done properly and that your overall website hierarchy is in line with your keyword research and competitors.
3. Link Outreach Pathway
On our Link Outreach Pathway, we source, prospect, and confirm links on behalf of your business (or collate the details needed to gain the link). You will receive a report each month itemizing the work that has been done for you.
The first thing we do on this pathway is a full backlink toxicity report of your existing links. If we need to do a disavow exercise off the back of that, then we can sort that for you.
Once we know your existing profile is clear, the techniques used for link outreach are:
- Client niche-based outreach
- Broken Link Research
- Guest Posting
We then go and outreach to 50 prospects every month for you, and follow up with them a couple of times too! When we receive a positive response, we do one of two things for you…
Obviously, if we CAN build you a link, we will!
Otherwise, we’ll pass the prospect back to you for further action. This might be because they need some extra information, or because it’s a guest posting opportunity and the post needs to be written.
We realize that writing guest posts can be a daunting task. Guest posts are really difficult for us to write on our client’s behalf because they need to be super reflective of your business. They obviously sit alongside content from other authors and not within the context of your clients’ site, therefore we need to ask that you or they write the content for guest posts.
We don’t leave you on your own with the guest posting though as we offer an editorial service as part of the pathway that includes substantive and grammatical editing of 1 guest post per month!
In some cases, link trades or reciprocal guest posts are offered by our prospects. We’ll always mention these to you, but please bear in mind that a rejection of these requests could affect our link building efforts for you.
“Are we limiting our success by not mastering the art of delegation? …. it’s simply a matter of preparation meeting opportunity.”
– Oprah Winfrey, media mogul
Kind Words from My Lovely Clients
“I feel relieved and like I have the tech support I need. I can let go of some of my fears concerning my business. I feel free.”
“I scheduled a few hours with Ashley and within one week she had my (Teachable) school up and running and new processes for me, that now I can do on my own. Ashley was quick, professional, respected my budget, and even created an Excel for me to track the flow of needed tasks”
“Ashley has brought peace of mind to my organization and alleviated worry about not being up to date on our website. I now am confident we are up to date and reaching more people with accurate information. You care about what we felt was important. You were able to make changes that made our website POP!”
“Ashley meets deadlines and keeps you moving in the right direction. I really appreciated how you put together my PDF/Intro Packet for potential customers, because I could not get there by myself.”
Questions about getting started?
No Question Too Big or Too Small
