by Ashley Hart | Feb 21, 2022 | Marketing Tips, Website Tips
It is so important to collect reviews. There are concrete benefits that customer reviews bring for a business, along with downsides of failing to collect them. Your business is only as good as your reputation and your reputation (social capital) is most easily... 
by Ashley Hart | Feb 7, 2022 | Blog, Marketing Tips
Many business owners find the idea of planning their content an overwhelming prospect. In this blog post, we are going to show you how to create a content calendar. If there’s anything more difficult than creating content, it’s planning it out. Many business owners... 
by Ashley Hart | Jan 24, 2022 | Marketing Tips, Website Tips
SEO is about more than just building links to your website and hoping that Google will rank you highly in the search engines. There are many elements that you need to have in place on your website too. This is commonly known as ‘on-page SEO’. We’re... 
by Ashley Hart | Jan 17, 2022 | Blog, Marketing Tips
But first, what is an onboarding sequence? And why is it important? An onboarding email sequence is used after someone has made a purchase. It is very important for every business to have an effective onboarding sequence because this is the first interaction with... 
by Ashley Hart | Jan 10, 2022 | Marketing Tips, Website Tips
But first, what is a VIP Program? A VIP program is a loyalty and rewards program for your customers. An example of a VIP program, is Sephora’s Beauty Insider program. Sephora’s Keys to their VIP Program include exclusive products, experiential rewards, and... 
by Ashley Hart | Jan 3, 2022 | Marketing Tips, Website Tips
Pop-ups are an effective marketing tool and can generate a lot of email signups for businesses. However, when used incorrectly they can have the alternate effect of scaring away a potential customer. You don’t want to run the risk of losing out on a potential...
