My Blog

I like to share helpful tips for my clients (and anyone reading), explore new tech tools, and give you a chance to get to know me a little bit more.

I hope you learn a little bit about technology and a little bit about me.

Build Your Brand by Sharing Knowledge

Build Your Brand by Sharing Knowledge

Many business owners are reluctant to share knowledge because they are afraid they’ll lose business by doing so. The most common response I get is, "Why am I going to give away content for free when I can charge for it?". The reason is that if someone sees how much...

5 Ways to Plan for Uncertain Times in Your Business

5 Ways to Plan for Uncertain Times in Your Business

Even if you're going through the “best times” in your business, the worst times aren’t ever far away (I know, I'm usually pretty positive, but this is important to think about). It only takes a downturn in an industry, a recession or even a pandemic to create chaos....

Why These Homepage Examples Are Seriously Engaging

Why These Homepage Examples Are Seriously Engaging

As you probably know, it is very important to have an engaging website homepage in order to keep customers on your site for longer. If you can grab their attention and resonate with them, they are much more likely to stay and read on, sign up for your lead...

5 Questions Clients Ask Me About Website Care Plans

5 Questions Clients Ask Me About Website Care Plans

Once you build your website you are done with it, RIGHT? Unfortunately, that is far from the case. Website maintenance/care requires updates to various sections of your website. (1) The Backend: Website code, plugins, security, the framework to reduce bugs and hacking...

The 5 Point Checklist For Project Success

The 5 Point Checklist For Project Success

It is very important to be on the same page and have a clear understanding between you and your designer (web, graphic, social media, etc.). As much as you may hope... your vision is not going to magically pop from your head, to their head, and to the website. It can...

Finding Your Brand Personality

Finding Your Brand Personality

It is so important to have a brand personality. Great branding communicates clearly with your customer. Here are a few branding examples that I have done for other clients. Identify what makes you different What can you offer to your customers that your competitors...

Use Your Branding To Tell A Story To Your Customers

Use Your Branding To Tell A Story To Your Customers

Many readers will think branding is purely down to a logo and colors, but you can explain that branding runs through almost every aspect of a business's identity.  Branding is in everything your customer experiences about your business. Logos, colors, copywriting,...

Questions To Ask Your SEO Expert

Questions To Ask Your SEO Expert

Hiring an SEO expert can be really confusing To many business owners, it is overly technical, and most of the time, they just want to know if you can help them. We are going to share some of the green lights and red flags to look out for when you’re hiring an SEO...

Connect with Your Customers Through Storytelling

Connect with Your Customers Through Storytelling

People love stories. Stories inspire us, fuel our imagination and invoke emotions. But what does that have to do with marketing? Effective storytelling is a powerful tool for a business to have. Your blog is one obvious place you can use storytelling, as well as your...

5 Tips For Working With A Web Designer

5 Tips For Working With A Web Designer

Starting a new web design project can be pretty overwhelming. It can be difficult to know how to approach a project to ensure it is successful. After all, you’re putting your trust into somebody to do a good job with your time, and your money. So what do you need to...

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