My Blog
I like to share helpful tips for my clients (and anyone reading), explore new tech tools, and give you a chance to get to know me a little bit more.
I hope you learn a little bit about technology and a little bit about me.
What is a keyword?
You might be reading the term "keywords" and already planning to shut it out of your mind, but stay a while and read on. Keywords can be confusing, and many business owners prefer to leave them entirely in the hands of their SEO experts. While this is of course the...
5 examples of great welcome emails
Welcome emails are an important first step in creating the relationship between you and your customer. They help a new subscriber to understand what is coming next and what benefits they will gain. We're going to talk through what makes welcome emails so integral to a...
Don’t forget these important website trust factors
It is very important to encourage trust when a person visits your website. It's something that we take for granted when it's good, but we are very aware of it when the trust is not there. Trust is so important because it's the foundation of any relationship. People...
10 questions to ask your customers on social media
I'm sure you've hear it a thousand times, but the importance of engagement on social media is still an important marketing strategy, which can be difficult to achieve, especially with so many brands jostling for attention. Many brands make the mistake of posting about...
10 Important On-Page SEO Tips For Your Website
SEO is comprised of 3 main components; on-page SEO, link connections, and content (check out the SEO Services Page for more details). Definitions On-page SEO is just what it sounds like, SEO that is on your webpage. For example, technical improvements, copy...
How to perform a content audit on your own website
Content audits are important as they help to identify outdated content that can be revised or updated, as well as errors such as broken links. Firstly, it can help to identify content that needs to be revised or updated. Secondly, it can show SEO opportunities where...
5 ways you can nurture your customers
We have all heard about the power of nurturing and what benefits it can bring to a business. Benefits such as... brand loyalty, audience growth, better connection with customers, and helpful insight into what a business's target audience will resonate with. Most...
5 tips for promoting your Black Friday event on social media
We all know about the well known frenzy that comes with Black Friday weekend. People are already hyped for the event before any businesses even announce their deals. This is a wonderful time for a business to pay attention to your social media presence, as it’s the...
What to include in your privacy policy
If you have been around me at all, you know that I am all about privacy policies. They are sooooo important... because let's face it... I'm not a lawyer and neither are you. There are potential problems that can come from not having one. There is GDPR (European...
How a website backup saved the day
I'm going to tell them a story about how a website backup saved a client's website when most of the content was deleted by a new manager. Yes... this can happen if you are not sure what you are doing. My client (we will call her Jane) called me in a complete panic...
