My Blog
I like to share helpful tips for my clients (and anyone reading), explore new tech tools, and give you a chance to get to know me a little bit more.
I hope you learn a little bit about technology and a little bit about me.
How Your Website Colors Affect Your Customer
Did you know that color plays a huge role in web design and how your customer experiences your brand? Color plays a huge role in influencing a customer's buying decision. Color has been used by many brands to evoke emotions, and encourage actions in their customer...
Our Website Pre-Launch Checklist
Website go-live date can be pretty nerve-racking... to say the least. When you are designing and launching your website on your own or with a tight deadline, it can be even more difficult. Rushing and taking shortcuts never ends well for a website launch, and testing...
Turn Your Ad Into a Scroll Stopper
What is a Scroll Stopper? A picture/piece of content so interesting that it makes you stop scrolling on social media to stare at it and maybe give it a like or comment. In today’s world, it can feel like an impossible task to grab attention on social media, so you...
How to Increase Your Customer Lifetime Value
Wait...What is customer lifetime value? The lifetime value of a customer, or customer lifetime value (CLV), represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. This is an important figure...
Micro Goals are the Key to Success
It is very common it is for many business owners to feel overwhelmed by their own goals. While dreaming big is certainly a positive way forward, the process of realizing those dreams can be incredibly overwhelming. We all know that breaking the large goal into...
How to Easily Create Content for Your Business
There is a common myth that content creation is impossible. You are not alone if you think this and many business owners struggle to get started writing in the first place. "I'm just overwhelmed by content creation and then I just quit"... I get this response from...
Avoid These Mobile Design Mistakes on Your Website
Mobile optimized design is crucial nowadays because... yep... you guessed it... everyone is on their phones. A huge number of people browse websites on their mobile devices and optimizing your website for mobile shouldn’t be an afterthought, but a main part of the...
4 Ways You Can Encourage Local Reviews
Reviews are important for all businesses, even more so for local businesses as people are often searching for businesses on their phone and deciding solely based on reviews (I know I have done that!) These tips can be applied to both online businesses and those with a...
The Only 4 Things You Need For Email Marketing
Email marketing sounds so very complicated and technical, right? It really isn’t, and here’s why. Email marketing doesn’t need to be as overwhelming as it sounds. Even though email marketing can often sound like rocket science, it’s a lot easier to get set up with...
Why This Quote Means So Much To My Business
“If you really want to grow as an entrepreneur, you’ve got to learn to delegate.”– Richard Branson What's the story behind discovering the quote you love? If you can introduce this as an engaging story, your reader will be able to relate to you, even if they don’t...
