My Blog
I like to share helpful tips for my clients (and anyone reading), explore new tech tools, and give you a chance to get to know me a little bit more.
I hope you learn a little bit about technology and a little bit about me.
How to declutter your website menu
While it can seem like a good idea to have as many options available for your visitors when they’re on your website, it can actually push them away. The navigation menu on your website is one of those places that can make the difference between a visitor turning into...
How to collect customer testimonials via your website
It is so important to collect reviews. There are concrete benefits that customer reviews bring for a business, along with downsides of failing to collect them. Your business is only as good as your reputation and your reputation (social capital) is most easily...
How lazy loading speeds up your website
Why website speed is important Humans are impatient, especially when they’re on the internet. If your web page takes too long to load, your visitor could easily lose interest and click away to another website that’s faster. You want to avoid a slow loading page...
How to create a content calendar
Many business owners find the idea of planning their content an overwhelming prospect. In this blog post, we are going to show you how to create a content calendar. If there’s anything more difficult than creating content, it’s planning it out. Many business owners...
7 On-page SEO tips for your business
SEO is about more than just building links to your website and hoping that Google will rank you highly in the search engines. There are many elements that you need to have in place on your website too. This is commonly known as 'on-page SEO'. We're going to share some...
Examples of great onboarding email sequences
But first, what is an onboarding sequence? And why is it important? An onboarding email sequence is used after someone has made a purchase. It is very important for every business to have an effective onboarding sequence because this is the first interaction with...
Why you need a VIP program
But first, what is a VIP Program? A VIP program is a loyalty and rewards program for your customers. An example of a VIP program, is Sephora's Beauty Insider program. Sephora's Keys to their VIP Program include exclusive products, experiential rewards, and...
Making pop-ups work for you… and your customers
Pop-ups are an effective marketing tool and can generate a lot of email signups for businesses. However, when used incorrectly they can have the alternate effect of scaring away a potential customer. You don't want to run the risk of losing out on a potential sale...
The power of A/B split testing
I'm going to walk through what split testing is, why split testing is beneficial and how it works. What is Split Testing? The basic concept of split testing is where two variations of a page are tested to see which performs better. The usual testing option would be...
Content marketing mistakes to avoid
When you're planning your marketing content, it can be difficult to know where to begin. There are lots of helpful blog articles out there showing you how to get started, and how to make most of your content marketing. But what about the pitfalls that can come with...
