SEO is about more than just building links to your website and hoping that Google will rank you highly in the search engines. There are many elements that you need to have in place on your website too. This is commonly known as ‘on-page SEO’.
We’re going to share some on-page SEO tips that you can put into action in your own business today.
Heading Tags should be used correctly throughout the website. The page or post title should use the H1 tag and be the only item that uses that on the page. This helps the search engines to know that this is the most important heading.
The title tag controls the page title in the browser and also the title that is shown in the search results. It’s an important element as you have the ability to encourage a click-through from someone looking through the search results. Your primary keyword should be used at the start of the title tag and you have up to 60 characters to use here.
The meta description is another important element that shows up in the search results. This area allows up to 160 characters and should be used to provide a descriptive introduction to your page and encourage someone to click-through from the search results. Make sure you use your primary keyword here.
Image Alt Text
Every image on your website should have an alt text. Search engines can’t see the images on your website so the alt text you use will help them to understand what the image is. It’s also very helpful for accessibility purposes, for example for blind users who use a screen reader.
Make sure you use internal linking to direct users through to more useful content on your website. Internal links help users to read and engage with more content that they might be interested in. They also help search engines to find more pages on your website, which can help them to be indexed in the search results.
Google and other search engines give more weight to websites that display well on mobile devices. Your website should be designed from a mobile-first perspective, taking into account the fact that 40% or more of your visitors may be on mobile devices.
The speed of your website is critical to SEO success. Your website should load in under 2 seconds. You can test your website speed using a tool such as GTMetrix. If your website takes longer than 2 seconds to load, then this should be worked on as a priority.
SEO Service For Your Website
Search Engine Optimization (SEO) helps your website to show up in search engines so your customers can find you easily. We can help you along your SEO journey. Truly, that’s what it is, a journey. It is never completed and it is never done. Not what you wanted to hear, but it’s the truth.