Why you need a VIP program

But first, what is a VIP Program?

A VIP program is a loyalty and rewards program for your customers. An example of a VIP program, is Sephora’s Beauty Insider program. Sephora’s Keys to their VIP Program include exclusive products, experiential rewards, and personalized recommendations.

Here are a few reasons why you need a VIP Program. 

Boost sales numbers

Providing a VIP program encourages customers to return to the business frequently to make additional purchases. With certain VIP benefits such as a special discount or offer, this can increase the number of sales made, even at slower times of the year.

Increases brand loyalty

When customers feel included and part of something special, they will have more loyalty towards the brand. One of the best ways to do this is to incentivize their return through loyalty points and exclusive offers.

Encourages customer engagement

VIP programs or loyalty rewards often include regular offers and opportunities that encourage a customer to check in frequently and see what’s new. This pattern leads to more interaction with a brand across social media, as well as on the brand’s website.

Make customers feel special

A VIP program gives customers an opportunity to feel like they’re part of an exclusive club. One example of this could be early access to a new product or service, prior to it becoming available to the public.

Generate helpful feedback

When customers are part of a VIP program, they could get early access to a product in exchange for their feedback. That feedback could be used to improve the product or service, which is a very helpful benefit to the business.

Create more referral opportunities

As part of a VIP program, there’s a great opportunity to incentivize sharing. A person could receive bonus reward points for referring a friend to the website either as a new sign-up or through spending money. It’s very easy for someone to recommend a brand if they’re happy, engaged and on their way to becoming a brand champion.