The power of A/B split testing

I’m going to walk through what split testing is, why split testing is beneficial and how it works.

What is Split Testing?

The basic concept of split testing is where two variations of a page are tested to see which performs better. The usual testing option would be for conversions. For example, which sales page or landing page receives more conversions?

How does split testing work?

Split testing works by taking two variations of a page and showing visitors each page alternately. The idea is to track which page gets the most conversions. The first visitor would see page A, the second visitor would see page B, the third visitor would see page A… and so on. At the end of the test, you’ll be able to see which version of the page works best with your audience.

Split testing benefits

The main benefit of split testing is to improve your marketing and conversions. More conversions mean an increased number of leads or sales from the same level of traffic. Split testing also helps to improve user engagement as you’re actively improving your website to better appeal to your visitors.

When should you consider split testing?

The great thing about split testing is that it can be carried out at any time. If you’re looking to grow your business or to get a better return on your investment, then you should consider testing and improving your content as often as possible.

What can you test?

Split testing isn’t limited to one element only, which is why it provides you with multiple benefits. You can run split testing on a wide variety of things such as headlines, images, content, buttons, forms, and more.

Split testing tools

Here are some tools that someone could use to split test their content. One great example is SplitHero, another is Google Optimize.