When you’re planning your marketing content, it can be difficult to know where to begin. There are lots of helpful blog articles out there showing you how to get started, and how to make most of your content marketing.
But what about the pitfalls that can come with it?
I’m going to walk through some of the common mistakes you should avoid in your content marketing so you can be more successful in engaging your ideal audience.
Not Knowing Your Audience
If you don’t clearly define your audience and your “ideal customer”, your writing could be too generalized. It’s vital that you know exactly who your audience is before you touch a key on the keyboard.
Not Setting Goals
When you’re writing content you should have a clear goal in mind. Without a clear goal in mind, your content will never address what your audience wants to read about. Define the goal of the piece you’re writing. Is it helping your readers?
Not Writing for Your Audience
Many businesses fall victim to this. They fill their content with marketing buzzwords, not realizing that instead of encouraging their audience to engage, they’re alienating them instead.
Remember not to be too formal. Of course, you want to remain professional, but try to keep your tone as conversational as possible. Write as if someone is on the other side of your desk.
Not Being Specific
You could be the best writer in the world, but if your content marketing doesn’t address your audience’s pain points, you might as well be writing your own shopping list. Always make sure you’re making a specific point.
Quality Over Quantity
Don’t fall into the trap of thinking more is better. Less is most definitely more when it comes to writing good content for your business. You don’t need four posts per month. One GOOD post is better than four average posts.
Every post should have the next step for your reader. It could be to join your email list, to sign-up for a free guide or more information, purchase a product, or send an inquiry.
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