We have all heard about the power of nurturing and what benefits it can bring to a business. Benefits such as… brand loyalty, audience growth, better connection with customers, and helpful insight into what a business’s target audience will resonate with. Most importantly nurturing is a fantastic way to connect with customers in a significant way, which makes it a powerful marketing tool. Connection is powerful… people connect with people… people buy from people. Show yourself and find your people.
We’re going to run through five simple ways that you can get started nurturing your own customers.
1. Know your customer
You may have read this before, maybe even on one of my other blog posts, but this is crucial to nurturing your customer relationships. Really get to know what makes your target customer tick. What are their interests? What is their main age demographic? What do they love/hate?
2. Nurture through email
One of the best ways to nurture your email list is through a nurture email campaign. These emails are intended to connect with your subscriber by delivering value and building trust. For example- If you are on my email list, I include digital marketing tips, website design advice, maintenance education and more. I provide relevant and valuable information to my current, past and future customers.
3. Interact on social media
If your audience hangs out online, the chances are they will be on social media too. Make sure to interact regularly with your followers as that will build more trust. Add a personal touch too. For example, don’t answer similar questions with the same scripted response, try to treat each question with a personal approach instead. And don’t forget to post your face. People connect with people… they want to get to know you, what you’re about, be a part of your mission.
4. Reward loyal customers
Always remember the customers who have been loyal to your brand. You can do this by sending them a special thank you like a discount coupon or code, a free gift, or a special price /early access to a new service or product.
5. Ask for and listen to feedback
Customer feedback is essential to a thriving business. It provides invaluable information that a brand can use to connect with its audience more effectively. Asking for feedback from your customers makes them feel valued and heard. Taking action on that feedback is even better. I know this can be scary, but if you aren’t willing to hear from your customers, then I would be a bit concerned. You are in business to serve their needs. You need to know what you are doing well and where you can improve.
Do you need help creating an uncertainty strategy for your business?
Contact us to schedule a 1 Hour Small Business Technology Strategy Session with Ashley, which includes a website and digital marketing audit ($350 value).