What to include in your privacy policy

by | Oct 11, 2021

If you have been around me at all, you know that I am all about privacy policies.  They are sooooo important… because let’s face it… I’m not a lawyer and neither are you. There are potential problems that can come from not having one. There is GDPR (European Privacy) compliance and/or the local laws relevant to you and your customers, depending on where you located are and where your customers are located.

Having a privacy policy in place could make the difference between a customer making a purchase, or clicking away. Privacy policies are not only a legal requirement in many countries, but they show customers that they can trust a brand. They also give that brand peace of mind that they are less likely to get a “surprise complaint” from a customer.

Here are a few things that your privacy policy needs to have:

Make it easy to find

You could have the best privacy policy in place, but it won’t be much use if your customers can’t navigate to it. First and foremost, anybody visiting your website needs to be able to easily find your privacy policy. **Pro Tip- It’s usually located in the website footer.

Information about you

The name, address, and relevant details of the business should be clearly stated in any privacy policy.

State what information you collect

It is vital that your privacy policy details the exact information you will collect. For example, does your website collect personal information like names, addresses, numbers? Credit card information? 

Explain how you will use the information

It’s vital that your privacy policy explains how a user’s information will be used.  For example, with an e-commerce site, some data like a customer’s name and address will be used for shipping purposes. Data is also used for marketing. It’s also vital to include if you will be sharing any of this information with third-party organizations (ie. drop shipping companies, developers, etc.).

I’m happy to send you in the right direction to set up your own privacy policy or do it for you… Let me know if you need any help.

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Ashley Behlen

Ashley Behlen

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