The term “website audit” hardly inspires excitement. You’re probably picturing somebody in a stuffy suit with a clipboard scrolling through your website and taking notes. They might sound boring, but website audits are an essential part of ensuring your website is running effectively, and efficiently. They’re invaluable for identifying the changes you need in your marketing so that you can connect with more customers.
Let’s run through the benefits a website audit can bring to your business. I’ll even run through some pointers that you will want to look for when looking at other companies.
Better visibility in the search engines
A website audit is valuable for identifying how you rank in the search engines. Knowing where you are, where your competitors are, and keywords, can help you improve that. You can’t move up if you don’t know where you are…
Boost user experience
You know what it’s like to visit a disorganized website, where you have to search for the contact info… yep… you leave and find an easier site to navigate. There are so many benefits to a better user experience and it can lead to more sales.
Learning about and fixing elements in an audit (such as speed tests and image optimization) can improve a website’s performance.
Identify weak spots
An audit can help by identifying weak points on your website. This can range from content to security.
Pinpoint winning content
A website audit can help to identify the strongest content on your website.
Website Audit Checklist
Here is a quick checklist for what you should look for in a website audit.
- Speed test – desktop and mobile
- Search engine rankings – where do you rank for certain keywords and location-specific (if relevant to your business)
- Content review – Back-end headings, easy of finding contact details, headline strengths and certain keywords.
Website Design and Development
Whether you already have a website that needs to be revamped or you need a brand new website, I will walk you through the process with as much or little explanation as you would like. I will make building your new website a rewarding experience.