Writing and updating a blog can feel like a monumental task for many business owners. You can start out with the best of intentions, but quickly lose steam, writing less and less until the blog fades into the background. One issue that many business owners find is that the posts they’re writing aren’t getting interest from their audience. One of the main reasons for this is the topics you write about. A big mistake that many business owners make is creating content that doesn’t resonate with their ideal customers.
I’m going to run through a list of five topics that your audience will want to read.
1. Problems and solutions
Your customers are buying from you because you’re offering a solution to their problem. Think of common problems your target customer has and write about those. If you offer helpful solutions, they’ll quickly remember you as the expert. If your product is part of that solution, they’re much more likely to buy from you too.
2. Tutorials and demonstrations
This is a fantastic topic for existing customers. Demonstrating one of your products will immediately appeal to anybody who either owns the product or is considering buying it. Digital products or physical products, the principle stays the same.
3. Product matchmaking
If you sell a few different versions of one product type, product matchmaking is a great topic for your customers to read about. You can run through the pros and cons of each. Your reader can then find the best choice for their needs.
4. Customer spotlight
Featuring a guest post from a customer is a great way to build trust and encourage more engagement from your readers. It also shows that you care about what your customers have to say.
5. Top 5 lists
Lists are a great way to deliver value-based education to your audience. This topic lets you establish your knowledge which ups the trust factor. You could choose your top five products for a specific problem, or top five reasons to use a specific product.
Do you need help writing blog posts that your customers want to read?
Contact us to schedule a 1 Hour Small Business Technology Strategy Session with Ashley, which includes a website and digital marketing audit ($350 value).