Create the Perfect Thank You Video for Your Customers

Are you using video in your business? Video is a fantastic way to show a customer or client that you appreciate their support. Video is much more effective than simple text-based communication when it comes to building trust and creating a stronger connection with your brand. Videos improve a customer’s experience, making it more likely that they will purchase again in the future.

I’m going to run through some pointers for creating the perfect thank you video.

1. Write out a rough plan

While you want your thank you video to be authentic, it’s always a good idea to have a rough script of what you want to say. This doesn’t need to be perfect, but just enough to keep you on track.

2. Focus on one thing

Make sure your video gets to the point – thanking your customer. The main point of your video is to express gratitude for their support. Avoid talking too much about yourself, or the product/service they purchased, and focus more on your appreciation.

3. Keep it short and sweet

Thank you videos should be kept short and sweet, like a virtual greeting card. Too much and you risk looking unauthentic. You don’t have to rigidly stick to a timeframe, but make sure the main focus of your video is on thanking them.

4. Don’t be too perfect

Your video doesn’t need to have Hollywood-level production value or a perfectly delivered script. Let your personality shine through, don’t be afraid to leave a couple of flaws in. Your customer will appreciate the real you a lot more than an overly polished performance.

5. Personalize it

This is vital for creating an authentic thank you video. Your customer doesn’t want a generic thank you message that looks like it was sent to everyone else. Use their name, and if they left a helpful comment somewhere, or messaged you about something, acknowledge it in your thank you video.