How Your Website Colors Affect Your Customer

by | Jul 26, 2021

Did you know that color plays a huge role in web design and how your customer experiences your brand?

Color plays a huge role in influencing a customer’s buying decision. Color has been used by many brands to evoke emotions, and encourage actions in their customer base. There is a whole world of color psychology.

Here, we are going to walk through what commonly used colors can represent, and what they signify to a customer.


Blue is very often associated with security, credibility, and professionalism. You’ll see it a lot in medical branding such as dental services and healthcare.


Red can be a powerful colour, but you need to make sure not to overuse it. Red evokes excitement, energy and urgency. It’s highly effective for film, fashion, sports and adventure websites. Red can really grab attention, but too much of it can have the opposite effect and turn a customer away.


Green rarely needs explaining. It is instantly associated with relaxation, good health and nature. It is perfect for natural products, health products, food, and environmental services.


Orange commands your attention. It conveys a feeling of action, energy and warmth. It’s often suited to websites for children’s activities, physical challenges, and fitness.


Black conveys luxury, power, design, and sophistication. It works well for fashion, film, exclusive clubs, and luxury goods.

Do you need help creating a cohesive color scheme on your website or marketing materials?

At Breathe and Delegate, we create a business brand identity that can easily be recognized on your website, social media channels, email marketing, and more. Contact us today to learn more.

Ashley Behlen

Ashley Behlen

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