There is a common myth that content creation is impossible. You are not alone if you think this and many business owners struggle to get started writing in the first place. “I’m just overwhelmed by content creation and then I just quit”… I get this response from clients all the time…. “It’s just too hard to write content”. I’m going to push back a bit and let you know that content creation doesn’t have to be intimidating and you can do it, but it takes a plan, accountability, and a few strategies.
Here are some helpful pointers and actionable tips that will get you writing in no time.
Have a clear goal
With a clear goal, it’s much easier to create content ideas. Some examples of a clear goal would be to educate readers on a certain topic. What do you want your content to achieve?
Understand your audience
It is extremely important to know your audience when planning your content. I get it… they are your customers, you know them best. However, as content experts, most business owners are assuming their customers have much more knowledge than they actually have. Once a business has a clear idea of their audience persona, they will find it much easier to create content their customers can identify with.
You don’t need to write a novel
You don’t need to write pages and pages of content. A minimum to aim for is, ideally 1,000 words. 1,000 words is about 7-8 minutes of spoken word. So a 10-minute conversation is all you need.
Write first and edit later
It’s important to just get ideas down on paper or screen. Editing while writing can break the flow, and often great ideas get lost when minute details get changed. Even if the idea seems terrible at first, write every single one down.
If writing is too difficult, or seems too overwhelming, you can record your ideas instead. You can set your phone to record, and talk through the content idea in straight from your head. If you have a friend or colleague who is happy to listen and have a conversation, this is also a fantastic way to get the ideas flowing naturally.
There are a few helpful transcription tools for those of you who have chosen to record instead of write. A direct transcription allows you to edit your recording into a usable blog post. A couple of examples of technology that you can use for this would be HappyScribe or Otter.ai.
Do you need help updating your blog on a regular basis?
Many of our website maintenance/care plans include content updates, which is a great way to create accountability for yourself with your blog posts. Many clients have it on their monthly calendar to send us their blog posts. We upload your blog posts, schedule the release dates, add a picture, update the SEO tags, and you’re done. You can then link to your blog posts on social media and your email list. It’s a win-win-win.