Email marketing sounds so very complicated and technical, right? It really isn’t, and here’s why.
Email marketing doesn’t need to be as overwhelming as it sounds. Even though email marketing can often sound like rocket science, it’s a lot easier to get set up with than you might think.
You only need four simple things to get started!
1. An email marketing platform
You need an email marketing platform, such as MailerLite, ConvertKit or ActiveCampaign. You can start for free with some platforms and others will have a low monthly cost. After signing up and going through the set-up process, you’re ready to start writing within a few minutes. Sending an email is as simple as creating a new email, entering a subject, typing your content, and either hitting “Send” or “Schedule”.
2. An audience
Your existing customers will form the initial basis of your audience. Most email marketing platforms will allow you to import customers who have purchased from you within the last 1-2 years. Make sure you check with the platform before importing. Beyond this, you’ll want to set up at least one opt-in on your website, where people can sign up for your email list.
3. Your computer
Whether you work from a desktop computer or a laptop computer, this is all you need to actually write your email. It’s exactly the same as when you reply to an email from a prospective customer or you send one to your power company with an electronic shaking fist. As long as you’re able to input your idea on the screen, then you’re good to go.
4. Your brain / an idea
The magical ingredient, and the most important. You need an idea. What do you want to share with your audience? Sit down and write everything that pops into your head. Don’t worry if it seems terrible at first, refinement comes later. Don’t fall victim to perfection paralysis. Remember that people love stories. Use stories from your own experiences or customer experiences, to connect and build a better relationship with your readers.
Do you need help setting up or managing your email marketing?
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