As you probably know, it is very important to have an engaging website homepage in order to keep customers on your site for longer. If you can grab their attention and resonate with them, they are much more likely to stay and read on, sign up for your lead magnet/email list, read more details about your courses/products/services, or contact you if they have questions.
Here are a few of the main sections of a home page and what needs to be included in them (using my website as an example).
On a website, the hero section is typically a prominent image, slider, text or similar element that has pride of place at the top of your homepage layout and possibly subsequent pages. My site shows my photo of me in my element (working on a computer). It also clearly explains what I do “Technology Support for Your Small Business”. I also have a call-to-action (CTA) in the top right corner telling my website visitors what I would like them to do on this page “Schedule a Free Call”. Try this audit on your own website. How did you do?
Brand continuity (the same look and feel across the entire home page/website/marketing platforms) engages the customer and builds the trust factor.
My site has various graphic elements which show you what services I offer, while also portraying a relaxed and easeful experience.
Great copy instantly engages a visitor. Awesome copywriting (which might not be written by you) can encourage a visitor into taking action, make them feel welcome, and ultimately lead to a sale. Copy is the way you talk to your audience. I’m trying to let my readers know that “I get it”. I understand that they are struggling and I’m here to help. What are you saying with your copy?
Call To Action (CTA)
What action do you want your website visitors to take? You saw the button in the top right of the home page, it is the same color throughout the remainder of the home. When someone sees the pink button, it means contact me for a free consult, schedule a free call, and they can easily find it as they navigate throughout the site had home page. You don’t want your website visitors to be confused, have to search for your CTA, or not know what you offer.
Social Proof (aks testimonials)
Social proof is crucially important for your website. If you were planning to work with someone or buy a product, you are going to want to know what others think. It’s human nature. Why would I work with someone who doesn’t have any reviews. Why don’t they have any reviews? Social proof can be displayed through text, images, or even better… video. Social proof builds trust and confirms to a visitor that they’re in the right place. Do you have a system in place to collect testimonials from past clients/customers?
Website Design and Development
Whether you already have a website that needs to be revamped or you need a brand new website, I will walk you through the process with as much or little explanation as you would like. I will make building your new website a rewarding experience.