In this blog post, we’re looking at 5 big mistakes that business owners make when it comes to website maintenance. Yes, that’s me next to an old truck. It still runs because of… you guessed it… MAINTENANCE!!
Mistake 1: Doing nothing – The most common mistake that business owners make. Perhaps they’re choosing to do nothing because they don’t “see the value” in a Care Plan. They may have worked with someone who didn’t clearly express how important a Care Plan was to their business.
Mistake 2: Relying on their hosting company for backups – Don’t rely on a hosting company for backups. They aren’t specialists when it comes to website maintenance. Backups are soooo important and they should be stored in multiple locations. What’s the worst-case scenario if there aren’t any backups available? I think you know the answer to that one…
Mistake 3: No disaster recovery plan – This ties in with backups. It’s all about what the business owner should be doing when something goes wrong. Having a disaster recovery plan in place gives them a simple process to follow and to get their website back online. Do you have a disaster recovery plan? All of my maintenance clients don’t have to worry about this, because I’m dealing with this for them.
Mistake 4: Trying to do everything themselves – It’s a common trait for business owners to try and do everything themselves. I know… You can do it all! Life is much easier for business owners who can let go. Letting someone else carry out the maintenance work will save you time. What could you do with this time?
Mistake 5: Lacking expertise – Most business owners (or their employees) do not have the experience to look after their own websites. A lot of business owners feel like they might “have a go” at it, but do they really know what the buttons they’re pressing mean? It’s a dangerous game of digital Buckaroo. I don’t think you want to be the one to crash your site while updating the wrong plugin that isn’t compatible with your theme.
Your Business and Your Website Are Worth It!
At Breathe and Delegate, we provide Website Care Plans for our clients on an ongoing basis. Every month we’ll carry out updates to your website, perform maintenance tasks and ensure that your website is in good order. Plus, the Basic Plan includes 30 minutes of content updates/month (more if needed)… This is an amazing incentive to get that blog post, calendar, or product updated.
Check out more details about Website Maintenance/Care Plans, link below.