SEO Explained: Why is my website not showing up on Google?

by | Jan 11, 2020

Many people think that your new website will just pop up on Google when you search for your business keywords. However, this is sadly not the case. Google uses many different formulas to determine what sites appear at the top of their search rankings such as quality of the site, mobile-friendly, XML site map, titles/tags, search options on your site and many other technical requirements.

Customer Spotlight

Seth Chastain of Central Valley Bulk Materials Inc., provides bulk bark and mulch distribution all throughout California. He works with nurseries, government highway beautification, housing developments, and much more.  I finished his new website in March 2019 and we have been working on Search Engine Optimization (SEO) for the past year. This concept can be quite scary and confusing if you go it alone but it doesn’t have to be.  I offer SEO Packages as standalone products, or as part of my monthly maintenance packages. He has been working with me for about a year now and I am very proud to show our improvement in SEO ranking.  Central Valley Bulk Materials Inc., now ranks #1 in multiple keyword searches (bulk bark distribution and central valley bulk bark) and on the first page for most keywords we researched and worked towards.  SEO is an on-going process and it changes day-to-day as Google’s algorithm determines what sites have the most useful information and provide the best results.

Top 5 Strategies for Improving SEO

  • Set Up a FREE Google My Business Profile and Other Local Business Directories
  • Google Search Console + XML Sitemap
  • Google Analytics
  • Competitive Keyword Research: What are people looking up to get to your competitor’s websites?
  • Use the researched keywords in your website, descriptions, alt image text, tags

Unfortunately, there is no one magic bullet that can get this done but it can be improved through various strategies.  Google’s Algorithm changes over time as people start to figure out the quick fixes… They are kinda smart over there. If you have questions about SEO or need help tracking the usage of your site, please let me know. It’s never too late to start tracking. Having a website is only the beginning. I’m happy to discuss website design and development for your new business, updating your current or outdated website, maintaining your WordPress website, SEO Options, and more.  Feel free to contact me with any questions or a free consultation

559-285-6791

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